When obsession becomes a dangerous reality

Anyone who knows me knows thrill seeking is not a pastime of mine, nor will it ever be.  I enjoy driving fast cars and skiing but otherwise pretty boring in terms of extreme or even normal sports.


Perhaps this is why I will never understand when people cannot differentiate between thrill seeking and stupid, dangerous behaviour.

http://www.vg.no/nyheter/innenriks/artikkel.php?artid=10086802

I am all for drinking a bottle of water and living for the moment... but this is ridiculous.


Speaking of bottled water, here is the reply Imsdal sent, following some 'critical' feedback I gave them about their new advert

"Dear Anthony.

Thank you for your mail and for your observations. However, I do not agree with your interpretation of our message.

The new film shows in a funny way that if your body gets enough water, you'll be ready for whatever the day may bring. It's about seizing the opportunities that present themselves. We are not talking about "dare or die" challenges like extreme sports, but more positive "seize the day" activities. We follow a group of girls who challenge each other - from cutting off their fine, long hair, to ride fast on horses and jump into a cold waterfall.

When it comes to the appearance of our actresses, I'll let you decide on what you define as less attractive. In our opinion, all girls are healthy looking and cool. Some of the girls in Punk-outfits are skinnier than our lead cast, and we have blondes and brunettes in both groups. However, we have focused on creating two different styles to make a point that they do not belong in the same group of friends in just few seconds

Best regards,

xxx"

Having spoken to notable friends, colleagues and even some people in advertising, the suggested reply I liked the most came from my 18 year old brother in-law:

"Whatever makes you sleep at night love"